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Asset Management vs Investment Management

Author Bio
Steven Neeley, CFP®

is a retirement planning expert and financial advisor with Fortress Capital Advisors, a fee-only, fiduciary registered investment advisor offering retirement planning and wealth management services in the State of Indiana and other jurisdictions where registered or exempted. Main office: 418 Oak Dr., Carmel, IN 46032. Tel: (317) 210-3727.

Steven Neeley, CFP®

is a retirement planning expert and financial advisor with Fortress Capital Advisors, a fee-only, fiduciary registered investment advisor offering retirement planning and wealth management services in the State of Indiana and other jurisdictions where registered or exempted. Main office: 418 Oak Dr., Carmel, IN 46032. Tel: (317) 210-3727.

Table of Contents

A magnifying glass sitting on top of some plans.

Introduction

Hey there, financial savvy explorer! If you’re looking to expand your knowledge on how money moves around in the wide world of finance, then you’re in the right place. Today, we’ll be reviewing two concepts that tend to be tossed around quite a bit: Asset Management and Investment Management. At first blush, they seem to be the same, right? I mean, they both deal with money and making more of it. But, the devil is in the details. Let’s dive right in.

What is Asset Management?

Asset Management often refers to the management of a client’s investments by a financial institution or an accredited individual. Asset management firms use their expertise to make investment decisions that will grow the client’s wealth over time. The firm typically charges a fee based on the amount of assets under management (AUM). Asset management can encompass a broad range of assets including stocks, bonds, real estate, commodities, and other investment vehicles. It can also include risk management and providing financial advice.

Think of Asset Management like being a top-tier restaurant chef. The chef doesn’t just cook. He’s got a whole pantry (or “assets”) of ingredients at his disposal, and his job is to use them in a way that makes the best dish (or “returns”).

Asset Management is all about managing a client’s investments, just like our chef manages his ingredients. These could be anything from stocks and bonds to real estate and other tangible assets. The goal? To grow the client’s wealth over time, accounting for their risk tolerance, just like our chef’s goal is to create a dish that meets the diner’s taste and dietary preferences.

What is Investment Management?

Now, imagine you’re a sommelier picking out the perfect wine. That’s Investment Management in a nutshell. You’re choosing specific investments (the “wine”) to make up a portfolio (the “wine list”), again based on the client’s risk appetite and financial goals.

Investment management is more narrowly focused on the selection of individual investments and managing a portfolio. It’s all about identifying opportunities, analyzing them, and then deciding whether to invest in them. Like a sommelier, the investment manager or the financial advisor seeks to choose the right investments that complement the overall portfolio.

Asset Management vs Investment Management

Investment Management, on the other hand, is a subset of asset management. It refers specifically to the professional management of various securities (stocks, bonds, etc.) and assets (like real estate), to meet specified investment goals for the benefit of the clients.

Investment managers conduct financial analysis and employ strategic trading activities. The focus of investment management is more on the process of investing itself, including portfolio construction, stock selection, monitoring, and adjusting investments based on market conditions. So, we’ve got our chef (Asset Management) and our sommelier (Investment Management).

One is looking at the bigger picture, managing a mix of assets to maximize returns, while the other is homing in on specific investments, trying to pick the best ones for the portfolio.

Activities in Asset Management

Let’s say you’re the chef. As an asset manager, you need to plan the menu (the asset allocation strategy) based on what the restaurant (the client) wants. This means understanding the client’s needs, researching different types of assets, and deciding the right mix to use.

Asset managers are also responsible for continuously monitoring the assets. Just like a chef has to ensure that the ingredients remain fresh and the food is cooking properly, asset managers have to keep an eye on market trends, the economy, and regulatory changes.

Activities in Investment Management

As the sommelier, your job is a bit different. Investment managers start by identifying potential investments – like finding a new, promising vineyard. They then do a deep-dive analysis of these opportunities to understand their potential and risks.

They also need to construct the portfolio, deciding how much of each investment to include. This is like deciding how many bottles of each wine to stock. Lastly, they keep track of how each investment is performing, ready to make changes if necessary.
And remember, effective tax planning can also mean paying more in taxes now in order to pass down more to your heirs. If your goal is leaving a legacy, you need to ask if your current tax strategy is best suited to accomplish this.

Difference Between Asset Management and Investment Management

So, while asset management and investment management may seem quite similar, there are key differences. The chef (asset manager) has a broader scope, managing a mix of different types of assets. He’s concerned with the overall wealth growth. The sommelier (investment manager), on the other hand, is more focused. His world revolves around picking the individual investments and managing the investment portfolio.

Conclusion

Well, there you have it, folks – Asset Management and Investment Management in a nutshell, using our kitchen analogy. Whether you’re looking to be a financial chef or sommelier, both roles are crucial in the world of finance. They each play a part in helping clients grow their wealth and achieve their financial goals. Remember, a restaurant needs both a good chef and a sommelier to provide the best dining experience. And so does your portfolio!

Just like our journey through this financial culinary adventure, managing money can be a journey in itself. But with the right knowledge (and maybe a glass of wine or two), it can be a much more enjoyable one!

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